Pair Eyewear, as seen on Shark Tank, is transforming the eyewear industry with customizable and playful frames. As an early team member, I was brought on to lead social media and community but had the opportunity to wear many hats. I also provided graphic design, art direction, product photography, and video production. In this role, I developed strategies that helped grow the brand’s social following from a few thousand to over 250K per channel, building a vibrant and engaged community around the brand.
